I bring design and learning together to help people understand an idea, navigate a challenge, and take the next step.
Explore selected workExplore the reasoning.
Give the revision a purpose. ↗
A branching conversation lab that turns subjective critique into actionable feedback.
A fictional collaboration app that turns onboarding into a task someone can complete.
An interactive design lab connecting hierarchy, proximity, and contrast to a reader’s task.
Research, positioning, visual identity, and a connected system of brand communications.
Turn learning goals into connected instruction, purposeful practice, and useful feedback.
Audience research, brand foundations, voice and tone, and visual identity.
Presentation design for design education, human-centered design, and program communication.
Identity, print collateral, wayfinding, and website design for a Winter Park wellness spa.
An academic response to a civic-education brief, developed through identity, motion, and stationery.
Logo exploration, motion design, promotional video, and website concepts.
A visual campaign and sonic identity exploration connecting attention, empathy, and action.
A curated collection of brand identities, theatre posters, and visual storytelling.
Always asking a better question.I’m Ryan McClung, a designer and design educator. My work spans brand strategy, visual identity, presentations, and interactive learning experiences.
Across those disciplines, I’m interested in the same question: how can a thoughtful design decision help someone understand, act, or improve?
I work from research and a clear purpose, connect the details into a coherent experience, and make room for feedback and refinement.
Start a conversationGet close to the audience, the context, and the problem before deciding what to make.
Align strategy, language, visuals, and interaction around a clear purpose.
Make the idea tangible, invite useful feedback, and use what emerges to guide the next iteration.
Design opportunities. Learning challenges. Good conversations.