← Selected work
Brand identity & digital / 2015

Vida Wellness

A cohesive experience, from the first impression onward.

Vida Wellness offered affluent women a premium spa experience with a clinical, doctor-led focus. I developed its brand identity and visual direction, designed the print and environmental collateral, and designed and built the website—connecting the business’s positioning across the places people encountered it.

My contribution
Brand identity, collateral, visual direction & website design/development
Design focus
Connect a premium spa experience with doctor-led, clinical positioning.
What the work connects
01

Start with the audience

Vida targeted affluent women seeking a more clinical, doctor-led spa experience.

02

Connect the positioning

The identity needed to bring a premium spa experience and a clinical focus into a coherent expression.

03

Support future use

A branding guide documents the system beyond the initial deliverables.

Establish the identity.

The design challenge was to connect Vida’s clinical focus with the expectations of a premium spa audience. Primary and secondary logos anchor the applications shown here.

Vida Wellness — Establish the identity., visual 1

Business cards

Vida Wellness — Business cards, visual 2

Carry the identity into the space.

Posters, signage, and wayfinding extend the visual system beyond a single mark into the environments where people encounter the brand.

Vida Wellness — Carry the identity into the space., visual 3

Brochures

Vida Wellness — Brochures, visual 4

Connect the digital experience.

Website design and development bring the identity into an additional communication context, alongside the printed and physical materials.

Vida Wellness — Connect the digital experience., visual 5

Document the system.

A branding guide records the identity and its applications. View the branding guide ↗

Vida Wellness — Document the system., visual 6
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