The following showcases the brand identity that I developed for NPO Civic Choices—now "Native."
The Visual Brand
Animated Logo
The animated logo seen in the samples below draws from and reinforces the concepts of togetherness and forward/upward mobility introduced by the logo design. The samples seen here are meant to showcase the versatility of color palette use across a spectrum of motion video backgrounds.
Stationery
Much of what’s seen here is intended for business use: inter-office communications, investor relations, etc. As such, the tone of the materials is made more subdued, but still retains the core concepts developed for the brand’s visual identity. This is a small sampling of the potential stationery-like collateral that would be necessary, but is indicative of the overall direction for these kinds of necessary assets.
